Coolheads is developed as a concept brand for the company that designs and manufactures helmets exclusively for kids. The inspiration for creating the brand’s name was from redefining helmets for kids from boring and bulky to smart and comfortable.
The identity is anchored with aesthetic references of cheerful, friendly and smart. Children love vibrant colors and simple shapes and that is the soul of this brand. The major visual elements are constructed using simple circular shapes and are all coherent to the logo. The font used for branding slogans provides a good balance.
The main challenge was to keep the brand consistent while giving it a vivid and playful look.